I'm a product designer with a foundation in business operations and a deep commitment to creating purposeful, user-centered experiences that drive measurable impact.

With six years of experience spanning B2B digital products, stakeholder management, and cross-functional collaboration, I bring a well-rounded perspective to product design—one rooted in systems thinking, human behavior, and strategic alignment. The transition from product ownership to UX was fueled by my desire to bridge the gap between business goals and human needs through thoughtful, iterative design. I felt like I needed to get even closer to the users.

My approach is grounded in first-hand user research, experience strategy, and continuous refinement—all the way through to crafting elegant, intuitive interfaces. I thrive in ambiguity, often finding clarity by reframing business challenges as design opportunities, especially when working with multiple stakeholders or evolving priorities.

Beyond UX, my background in photography, visual storytelling, and social media direction equips me with a strong sense of narrative and aesthetic cohesion. I believe that great design balances form and function, and I’m passionate about helping teams and brands create experiences that are not only usable—but memorable.

If you're looking for a collaborator who can elevate your product with design maturity, strategic thinking, and executional polish, feel free to reach out: karljsolano@gmail.com.